10X Rule Detailed Summary

I recently completed this novel, and I couldn’t resist writing a summary and sharing it with all of you so that it becomes easy for those who don’t have enough time to read the whole book.

The book talks about how individuals can use their full potential to achieve everything they aim for and maintain it. How can an individual become unstoppable without any fear?

Now, let’s dive deep and read the detailed summary.

Chapter-1

In the 1st chapter, the author explains the true power of the 10X rule and how an individual can apply it in every area of life, spiritual, physical, mental, and financial.

Even the author was able to get through the 1st part. One has to Assess the level of effort necessary to realize a goal, but I failed the 2nd part- Adjusting my thinking so that I dare dream at previously unimaginable levels.

What is that one quality/action/mindset that’ll ensure a person creates extraordinary success?

The thing that has always been consistent throughout the success path was that he put in 10X the amount of activity that others did.

The author doesn’t think that he’s created extraordinary levels of success, nor has he tapped into my full potential. He couldn’t do that because he violated the second part- the 10X rule- The 10X way of thinking.
You must think and act differently than your current mindset to reach the next level of everything you do. You can only get to the next phase with a grander mindset, more acceleration, and extra horsepower.
No matter how much you’ve achieved, you will desire to continue achieving more accomplishments in the future.

People wonder, “Why do successful people keep pushing.”

Extremely successful people are aware of the fact that their efforts must continue for them to realize new achievements. Once the hunt for a desired object/goal is abandoned, the cycle of success ends.

According to the author, it’s his ethical obligation to create success for himself, his family, his company, and his future.
Regardless of what you want, a billion dollars, lose 10 pounds, or anything- the desire to reach these points is an important element.
Almost every problem an individual faces in their careers and other parts of their lives, like failed marriages, financial crises, etc., results from insufficient action.
The 10X rule is about giving your 10 times- 10 times energy, 10 times thoughts, 10 times actions. Doing things that others won’t do, things that others find unreasonable. 10X rule is about domination and dominating the sector.
Mistakes people make while setting out their goals:
- Mistargeting by setting objectives too low and don’t allow themselves enough motivation.
- Severely underestimating what it takes in terms of actions, resources, time, money, and energy to hit the target.
- Wasting too much time competing and not enough time dominating their sector.
- Underestimating the amount of adversity, they’ll need to overcome to attain their desired goal.
If you see the reasons for failure in humankind, people tend to set targets at subpar levels. On the other hand, we’ve been programmed to set targets that aren’t even of their design.
The goals you’ll set will be difficult to achieve throughout your life. So, why not set the goals 10X times higher from the beginning? Why not push harder and give more energy, effort, and persistence?
Why achieve and reach “good” at something when the marketplace only rewards excellence?
If you cut your garden’s grass once, you achieve success, but you must cut it regularly to maintain success. This isn’t about attaining one goal at one time but rather about what we can persist in creating.

Chapter-2

Humans underestimate the time, power, energy, money, and effort required to achieve the goal. To achieve something, the author had to put 10X effort, energy, and power to get and then maintain that success.
The author started his business and expected to achieve the same income from his business that he was getting from his job in 3months, but it took 3 years. He was disappointed, shattered, and about to quit, but then he realized he might have missed the answer entirely.
After realizing he started putting in 10X efforts, though from time to time he was still disappointed, he was now getting 4X results. So, when you underestimate the time, energy, and effort necessary, “quit” will be in your mind, voice, posture, face, and presentation.
The major mistake people make to stay motivated is moving the finish line; it sends the wrong message to the organization that targets are unimportant.
This is a red flag that you’re getting off track and away from your goal.
Mankind has an automatic calculator which seems to calculate all other things than activity level and works more emotionally than logically, which makes us say statements like “the market isn’t ready,” “the economy is bad,” “this isn’t wanted,” etc. Still, the real problem is that you haven’t rightly assessed the necessary action.
Manage every action as you have a camera on every step. Pretend you’re being recorded as a model by which your children and grandchildren will learn how to succeed.
The more actions you take, the better your chances of getting “lucky.”

Chapter-3

The most crucial thing to know about success is to have it and keep it:
- Success is important
- Success is your duty
- There is no shortage of success.
Think of success in terms of expansion; without continued growth, any entity, be it a corporation, dream, or anything else, I’ll come to cease.

Chapter-4

Success is our duty, obligation, and responsibility.
When the economy crashed after the Great Depression, all the companies, individuals, and the entire economy were at risk. The author had started to rest on his laurels and had discontinued approaching success as duty, obligation, and responsibility. This made him realize that pursuing success should be approached not as a choice but as an absolute must.
Treating success as an option is why people often fail to create for themselves.
People approach success with “hunger-dog-on-the-back-of-a-meat-truck” instead of a “do-or-die” mission.
Luck is one of the byproducts of those who take action.
The reason why successful people seem lucky is that success naturally allows you to get more success.
Lucky people don’t make people successful; committing oneself to success makes one lucky.
Success always comes from earlier actions, irrespective of how big/small or how long ago it was taken.
Success comes from mental and spiritual claims to own it while doing the necessary actions over time until it’s acquired.

Chapter-5

How you view success is just as important as how you approach success.
Success isn’t a sum game; there can be multiple winners. It isn’t a resource that has limited reserves.
It is never scarce for people with no limits in ideas, creativity, ingenuity, talent, intelligence, originality, persistence, and determination.
The author refers to success as something created, not acquired, because success doesn’t exist. Success is something people make.
Unlike a board game that has to produce 1 winner, success can have multiple winners, as one person’s win will not prevent others from generating success.
Keeping this notion that success is restricted will hurt your ability to create success for yourself.

Chapter-6

Crybabies and victims don’t do well at attracting/creating success. People who take big actions, take responsibility and have high accountability for creating success succeed.
To reach where you want to go, you must accept that “whatever happens is because of me.”
Never take the position that all bad things happen to me; rather, they happen because of something I didn’t do.
It might happen to you; it is happening because of you.
Once you approach every situation as someone acting- not being acted upon- you’ll have more control over your life.
It is a myth and falsehood to think that success just happens or that it just happens to some people.

Chapter-7

The author gets this question frequently “Exactly how much action is necessary to create success?”

There are no shortcuts to success. Taking more action increases the probability of getting a break.

Understanding and then calculating the right amount of action required is more important than your idea, concept, or anything else.

There are 4 levels of actions people take:
- Do nothing
- Retreat
- Take a normal level of activity.
- Take massive action

Do nothing

Do nothing means no longer taking action to move forward. Well, this doesn’t require energy, effort, and work. People who do nothing spend their time justifying their situations though there must be some area in their life that will take their full energy and attention but not their career and relationship.

Retreat

Retreaters are those who justify their responses and believe it is best to stay at their current level. They do nothing to avoid more rejection/failures.

Even this requires effort. Any realm wherein you assume you can no longer improve would be considered an area of retreat. People who retreat spend their time explaining why they’re retreating.

The normal level of actions

This normal level of action creates the middle class and is the most dangerous as it is widely considered acceptable.

Few of these may occasionally attempt to generate exceptional quality but never create in exceptional quantities.

Average, by definition, assumes “less than extraordinary.”

Ask yourself: Do you have more energy and creativity available than you’re using?

Well, no one desires for average marriage, avg. Finances, avg. Business etc.

People don’t go out of their way to find and pay for run-of-the-mill merchandise.

Massive Action

Massive action is the most natural state of action for all of us. Look at a child; he/she would be in constant action, except when the child is sleeping.

With time once we become adults, people start telling us to do this and avoid that.

When taking massive actions, you aren’t thinking about how many hours you work. Shifting your mindset to this state will bring a difference to the results.

Take massive daily actions until you no longer have to push yourself, and it becomes a habit.

Taking massive action means making unreasonable choices and following them with insane-level actions.

Once you hit success, you’ll start getting criticism from the other 3 levels of action, and they’ll prove you wrong to make their point right.

You need to focus on physical as well as mental domination. So, if a person thinks about the product you provide/service or your industry, they think about you.

Chapter-8

The “addiction to average” can kill the possibility of making your dreams come true.
After the great crash in 2008, like any other company “Starbucks” started cutting down costs and closed the non-performing locations.
Founder- Howard Schultz did one thing which other CEOs didn’t do, making Starbucks strong on the charts. He started traveling nationwide and asked coffee drinkers how Starbucks coffee could improve.
Schultz knew how to tackle. Therefore, despite the recession, he was able to expand. And all this was possible because he took massive actions.
You’ll always be prepared if you create more success than required, even when people try to steal your success.
What if you live longer than you’re saving? And many of us have to support our family members because they lack the 10X mindset. What if you face an extended period of difficulties? So, never settle for average; it is a failing plan.
Average never yields more than average and usually much less. They’ll just guarantee you misery, uncertainty, and failure.

Chapter-9

According to the author, people fail because they don’t stick to their goals or set them high enough from the beginning.
If you start small, you’ll probably be going to go small. Average and realistic goals are almost always a letdown to the person setting them.
Your life depends upon the actions you take daily. Therefore:
- I write my goals every day.
- I choose objectives that are just out of reach.
This grabs the author’s attention and makes him use his full potential. If you keep your goals low, you probably need not to even look at them daily, eventually leading to losing interest.
Your goals are there to fuel the actions you will need to take. So, make them often and align them with a bigger purpose.
Things to keep in mind while setting up goals:
- You’re setting goals for yourself.
- Anything is possible.
- You’ve much more potential than you realize.
- Success is your duty, obligation, and success.
- Regardless of the size of the goal, it’ll require work and attention.
Re-write your goals daily till they’re achieved.
It is only meant for a few people obsessed with creativity and extraordinary life.
Things the author recommends:
- Set 10X targets.
- Align your one goal with another.
- Write them down every day, when you wake up and before sleep, so the zeel and motivation don’t disappear.

Chapter-10

Forward thinkers don’t copy. They don’t compete but create.
Dominate your sector to avoid spending your time chasing someone else’s dream.
Make it in the manner that you’re the goal setter for others, and they follow you.
Do what others won’t do and make it an unfair added advantage to succeed and dominate.
IBM did it so well that every PC was referred to as IBM.
You can always learn from those who want to compete but don’t chase them.
Most of us probably won’t have enough money to buy the sharks in our industry; they can outspend you, but you can outwork them by sending emails, emails, making calls, SMS, and personal visits.
There is no shortage of energy, effort, and creativity.
You can’t dominate if you don’t penetrate and won’t penetrate by using reasonable activity levels.
Take any action and take it to a level that’ll differentiate you/your company from the rest of the world.
A problem that we face is marketplace noise. Get noticed and get through it; this is something we should do.
Determine the capability, actions, and mindset of your competitors. And then do what they want by taking 10X actions.

Chapter-11

People spend their whole life getting out of the middle class rather focus on the “middle-class mentality.”

Do you know what puts a person in this group? Someone can make $ 1 million and still adopt middle. Class thinking and actions. It’s more of a mentality that creates a trap that’ll make you fail.

The middle class was a dream sold to countless people and is now sold as a good goal toward which they should strive.
It’s a nonstop race with a piece of cheese on it.

Chapter-12

The author says that according to the world, “obsession” term is some sort of disease, but according to his, it’s the adjective for how you must approach success.
One should be so fanatical that the world around you should know you will not compromise or go away.
You obsess over how to keep the fire burning, or it’ll turn to ashes.
Any individual who has accomplished something substantial is completely obsessed with achieving it.
If everyone would see and appreciate someone’s unwavering passion and undying obsession rather than consider it a disease, everyone would be able to achieve more.

Chapter-13

The author discusses going “call in” with actions, persistence, and creativity. You’ll be charged up again even if you fail the next day.
Such a mindset isn’t appreciated as we’ve been taught to always play safe and never put everything at risk.
You can fail/succeed as many times as you want and start over again. There is no failure unless you quit.
The author says that “under-commit and overdeliver” is the worst, backward, and ridiculous statement one can say. This can’t make anyone happy or excited. Rather overcommit and then over-deliver.
A common challenge faced in businesses is requesting an appointment, and then they don’t overcommit by making grand claims or extreme promises. Committing so big will make you deliver your 10X levels.
Now overcommitting is a problem, but you need new problems. It’s a sign that you’re growing.
If you’re not creating new problems for yourself, you aren’t taking enough action.

Chapter-14

Remember: Most people aren’t taking massive action despite what’s happening worldwide.
Repeated attacks over extended periods will always be successful.
While others convince to save, reduce, be careful, and stay cautious, the author continued to expand and put more energy, creativity, and persistence during the fall of the economy after the Great Depression.
One of the most common ways to expand is by spending, but it is not the only way and not even as valuable as 10X actions.

Chapter-15

It’s easiest and natural to take massive (10X actions) when you’re winning, and it’s only possible when you take massive actions.
It’s a loop between massive actions and success. Don’t make the foolishness of stopping putting massive actions; otherwise, even your success will fade away.
One of the problems with success is that it demands attention. There’s no retreating for those who want to create and keep it.
Look at the big players; they never run out of energy, effort, ideas, and resources. They work hard to create abundance and then enjoy its gifts of it.

Chapter-16

Sooner or later, you’ll experience fear when you start taking massive action. Fear is a sign that you’re doing what’s needed to move in the right direction.
The 10X rule is all about doing what others won’t do. Don’t take fear as an excuse to stop; use that to push yourself forward.
Don’t feed your fear with time; otherwise, it’ll become stronger. Starve it by removing time from it.
When you experience fear, the best time to take action is at that moment. The only thing that’ll make a difference is action.
Everyone has fear in their life. It’s what we do with that fear that makes us different.

Chapter-17

If you don’t know how much time you have/need, then how will you manage it?

1- Make success your duty by setting distinct and definitive priorities.

2- Now set priority based on what success is according to you; it can be either balance of multiple things or an abundance of everything

How can I have all in abundance?

1- The moment you achieve one goal, establish a new one.

2-Quit thinking in terms of either/or and start thinking in terms of all and everything.

Most people have no clue what they’re doing with their time and still complain that they don’t have enough.
Most people seem to value time, wherein they don’t even know where they’re spending it.
Let’s assume that an individual has 75 years to live, 657,000 hrs/ 39,420,000 minutes, in his life. Now, let’s take a week off, “Wednesday”; you’ve 3900 Wednesdays and on and on.
Given that you’re 37 years old and left with just 1950 Wednesdays, what if you had $1950? Would you let it slip away, or would you take action to increase it? The same can be done with 1950 hours.
The only way when it comes to time is to get more done in the time you have.
You must understand and appreciate your available time to understand, manage, maximize, and squeeze every opportunity out of your time.

Manage Time

The first thing to do when mentioning time and seeking balance is to decide what you want to achieve and in what quantities.
Write down tasks you want to achieve in order of priority/importance.
Allocate the time you’ve available according to the importance of the task.
Along with that track, where are you spending your time right now, and then try to channel?
Anything which isn’t contributing to success is a waste of time, like drinking, smoking, and TV. You’ve to be harsh to manage your time.
With time life changes, and people and surroundings change. So do your priorities need to change to achieve and then maintain success?

You’ve to decide how you’re going to use your time. You must command, control and squeeze every second to increase your footprint and dominate the marketplace.
If you don’t do this, you’ll be pulled by people with different agendas in various directions.
Wake up!! No one else is going to save you. No one is going to “make things” for you. The only way is 10X levels.

Chapter-18

Criticism isn’t the best feeling, but it’s good news: Getting criticized means you’re on the right path.
It comes as a natural result of attention. Maybe that’s why people avoid attention in the first place.
Criticism can come in many forms: It may seem like advice from others like “You should enjoy your life” or “It’s not all work, you know.” Such statements you’ll get to hear from your abundance would show their deficiency.
The only way to handle criticism is to foresee it as an element of your success formula.
Criticism proceeds admiration, and likes it or not, it goes hand in hand with success.

Chapter-19

Most people to whom the author promoted the 10X action formula said it’ll hamper customer satisfaction. Being pushy and aggressive might hurt their brand’s reputation.
Customer service is the wrong target; increasing customers is the right target. This doesn’t mean customer satisfaction isn’t important; otherwise, they won’t return.
Make commanding attention and generating customers your primary focus before you worry about making them happy.
Increasing customer satisfaction is impossible without increasing customers.
The major concern should be non-customer satisfaction. The people who are dissatisfied because they don’t have my product.
Getting the package delivered late is an issue, and it should be handled, but the person to whom you’re unable to convert as the customer is a bigger concern.
Unfortunately, most salespeople never bother asking the customer to buy when given an opportunity and fail to follow up. Hence, they never make a client.
The author makes mystery shopping campaigns for companies and found that the biggest problem with companies is that they fail to make customers at the first place.
Most companies don’t fail because of the product or service but because of fewer customers.
When it comes to customer satisfaction, you’ll deal with human beings. Therefore, you’re going to face complaints and dissatisfaction. Treat this complaint as an opportunity to be in communication with your clients.
Criticism and complaints are inevitable indications that you’re growing as you should. So, disregard criticism, welcome and handle complaints and do everything you can to expand your footprint.
The author has seen a few sales teams penalized when receiving customer complaints. They say the complaints could be avoided, which can’t be done, and why do you even want to avoid it? Complaints are opportunities to improve.

Chapter-20

Omnipresence means being everywhere, at all times. Imagine what it would be like when your business is omnipresent.

Are you operating at the right level of targeting and thinking big enough?

If not, you must expand your approach to dominate and become omnipresent.

You have to get people to know you, which will get you more attention. More attention means you’ll be in more places; the more people you’re with, the more you can be everywhere. All this will improve your chances of using your good name to do good work.
You must think in terms of being everywhere at all times. This 10X mindset is necessary to dominate your sector.

You may want to get rich but why? What do you want to use the money for? The higher the purpose, the more fuel it’ll provide your 10X actions.

Once you match your mindset with the right purpose, you’ll automatically start taking 10X actions.
If you want to be excited and passionate for the long haul, make omnipresence your constant goal.

Chapter-21

An excuse is a justification for doing or not doing something.
Excuses are never the reason, but it is a revision of the facts you make up to help yourself feel better about what happened or did not happen.
It is for people who refuse to take responsibility for their life.
The thing you need to know about excuses is it never improves the situation.
The quality of being rare is what makes something valuable. So, anything that is plentiful has very little worth, like excuses; people have an endless supply of them.

Chapter-22

Over the years, the author has studied successful people and found the differences between successful people.
The only path to success is to take the same actions as successful people.
Following are the ways you should act to be successful:

Have a “Can-Do” attitude

People with such attitudes and approaches find a way to always hit their targets and achieve success.
Such people respond to even the most daunting or seemingly impossible situations in a “can-do” manner.

Believe that “I will figure it out.”

It refers to the people who are always looking to be responsible and solve a problem. Even if they aren’t sure how to do something, the best answer is “I’ll figure it out.”
Throwing up your hands at a task will not move things forward. Communicate to yourself and others that you are willing to do what is necessary to figure it out.

Focus on opportunities

Successful people see every situation, even problems, as opportunities.
Remember, success is overcoming a challenge.
The only person who stands out is the opportunity-focused individual who sees those problems as openings for success.
These people see opportunities in recessions, complaints, and shutdowns. If you can even learn to see opportunities, you’ll continually come out on top.

Love Challenges

Challenges are the experiences that sharpen successful people’s abilities. Successful people take challenges as fuel for their goals.
You must re-educate yourself on this “challenge” and understand every challenge brings an opportunity to win.
Once you have this mindset, you’re developed and start seeing a positive outlook; you see every challenge as stimulation rather than an excuse to avoid.

Seek to solve problems

Problems for the successful are like a meal to the hungry.
The bigger the problems and the more people benefit from the solution, the more powerful your success will be.
One of the fastest ways to separate yourself from the audience is to establish yourself as someone who makes situations better, not worse.

Persist until successful

The ability to persist on a given path regardless of the hardships is common to those who make it.
It isn’t a trait that people do or don’t have. This is something that has to be developed.
The author doesn’t try to eliminate resistance; he keeps on going until the course changes and the ideas are maintained instead of defied.
When you retrain yourself to do whatever is necessary to ensure that you are in the best mental, emotional, and financial position to preserve- you’ll find yourself among the most successful people.

Take risks

You’ll have to take a risk at some point, and the successful are willing to do so daily. Do you risk enough to create the success you need in the truly big casinos of life and business?
Remember, “Nothing ventured, nothing gained.” At this time, you must get your close support in taking risks and no longer playing it safe.

Be Unreasonable

Being unreasonable requires acting without rational consideration and not by practical realities.
Being a 10X-er requires thinking and acting unreasonably.
Man would do nothing exceptional if it weren’t for the willingness to be unreasonable.
So, be the unreasonable one; they’re the ones who make a huge difference in our world.

Be Dangerous

We’ve been taught from childhood to be careful, and many of us are so intent on avoiding the danger that we cease to truly live life.
Being careful makes you cautious while taking action, and this won’t let you hit 10X activity levels by being cautious.
To ensure that danger doesn’t kill you is to be sufficiently trained. So that when you get in the ring, you win.

Great Wealth

Attitude towards wealth is an especially significant distinction between the financially successful and unsuccessful.
Poor people think they need to work to earn money and spend the rest of their life spending or conserving it. On the other hand, successful know that money has been created, and they need to exchange ideas, products, and solutions to generate wealth.
Successful people know that money is abundant and flows to those who create products, services, and solutions.
Think about creating money and wealth, not salaries and conversation of funds.
Remember: You don’t need to “make” money. It’s already been made. And move your attention from conserving money to creating wealth, and you’ll think as successful people do.

Readily take action

The highly successful take unbelievable amounts of action before anyone hears their names.
The successful talk about the plan they claim they’ll do but never put efforts around the level of result they except.
Massive actions are the only thing I can rely on, even when times are tough.
Action is necessary to create success, and it can be the defining quality that’ll get you on the successful people’s list.

Always say “Yes.”

You’ll see all the successful people do it repeatedly because they choose to say “Yes.”
Life is to be lived, which becomes impossible when you constantly say “No.”
Give it a try: Say “Yes” to everything until you become successful; this will propel you to new adventures, solutions, and levels of success.

Habitually Commit

Successfully fully commit to the activities, while unsuccessful rarely commit to anything entirely.
Commitment is one of the things of which there is a shortage.
Commit fully as though you’re already successful and demonstrate that commitment to all those with and for whom you work.

Go all the way

You can’t get sober if you’re drinking. In the world of success and achievements, half measures achieve nothing regarding results.
Most people refer to work as illness because only those who go all the way and see things through until they’ve experienced what the workplace has to offer.
Until action isn’t turned into success, it’s not done.

Focus on “Now”

There are only 2 times for the successful: Now and in the future. On the other hand, successful spend their time in the past.
“Now” is the period which successful people utilize the most to make the future desire to dominate their environment.
Don’t make excuses like being unsuccessful and putting off the work; build the discipline, muscle memory, and achievements to help you take 10X actions.
Action is necessary, and there’s no time more valuable than “now.” While others are figuring it out, you’ll finish the task.
Discipline yourself to perform now, and you’ll see your endeavors while quickly increasing the quality of work.

Demonstrate Courage

Courage is the quality of mind/spirit that compels people to overcome fear.
Soldiers/heroes don’t refer to themselves as brave before they endure hardships; they’re just doing what they must.
The more frequently you can do things that scare you, the more others will label you as courageous and gravitate towards you.
The only way to get this trait is by taking massive actions, not to those who wait and wonder.

Embrace Change

Successful people accept and love changes, while unsuccessful try their best to ensure things don’t change.
Although you shouldn’t alter things that are working in your favor but also look for ways to improve what you’re doing.
Successful understand that they must continue to adapt and change; otherwise, they won’t remain victorious.

Determine and take the right approach

The unsuccessful always find work difficult because they never take enough time to improve their approach and make it easier for themselves.
Successful people invest time, energy, and money in improving themselves. Therefore, they don’t focus on how hard the work is but on the results.
When you win because you’ve perfected your approach, it won’t feel like work but success.

Break traditional ideas

Successful go beyond mere change and challenge traditional thinking.
Don’t be a prisoner of the thinking agreed upon by others, Rather take advantage where it lacks.
They don’t suggest a change for the sake of it but for the heck of changing it.

Be goal-oriented

The goal is some desirable objective yet to be achieved, which every individual needs to move forward.
Focusing on the goal and keeping your orientation on that goal’s achievement is vital to success.
Always keep your eye on the bigger picture, the main goal, rather than just what you’re doing right now.

Be on a mission

Successful employers, employees, and market changers consider their daily activities part of a more important mission that’ll change things significantly.
You must take energy activity with the zealous attitude that this endeavor could forever change the world.
You’ll forever be stuck in a job until you develop this attitude.

Have high-level motivation

Motivation refers to the act/state of being stimulated toward action.
Stimulation is important to drive actions.
Unsuccessful demonstrate low levels of motivation, wandering, and lack of clarity or purpose.
Successful people aren’t happy because they continually seek and uncover reasons to stay perpetually provoked to new levels of success.

The author gets asked, “How do you stay motivated.”

“I create new reasons to keep showing up,” the author replied.

The author always looks at things that are out of reach for him to keep his attention on the possibilities.

Be interested in the results

Successful people value results rather than time and effort.
On the other hand, the unsuccessful give importance to the time they spend and their attempts at getting results.
Be hard on yourself, and never let yourself off the hook until you get results.

Have big goals and dreams

Successful people dream so immense that they’re not realistic.
How big are your goals and dreams? The middle class is brought up with the mindset of being realistic, whereas successful think about how extensively they can spread themselves.
Dream big, go big, and then figure out how to go bigger than that. Surround yourself with everything that inspires you.

Create your reality

Successful people are magicians. They don’t deal with other people’s realities but create their reality and boundaries.
If you research, you’ll find that those who have made it big created a reality that didn’t exist before.

Commit first-Figure out later

Commit first-Figure out later might sound dangerous and undesirable, but it isn’t as dangerous as the one practiced by unsuccessful.
Community first means giving 100% to whatever your community is before you figure out every detail.
As per the author, it might be dicey to commit first and figure it out later, but creativity and problem-solving are stimulated only after a person fully commits.
The smartest and brightest don’t win the game of life, but rather, those who commit to their cause.

Be highly ethical

Even if a criminal isn’t caught, that person is still a criminal. Therefore, they are incapable of real success.
If you don’t go to work daily- and do everything within your power to succeed, you’re stealing from your family and the future you work for.
According to the author, ethics doesn’t mean just abiding by society’s agreed-upon rules, but it also requires people to do what they’ve to others they would and do until they get results.
Only you can, and you should decide what is right for you. However, any disparity between your potential and your achievements is an ethical issue.

Be interested in the group

You can only do as well as the people around you.
Successful people realize that they must expand their energy and express interest in their associates because they know if they’re not doing well, they’ll drag down the one who’s performing.

Be dedicated to continuous learning

The most successful CEOs read an average of 60 books and attend more than 6 conferences annually. On the other hand, an average person reads less than a book and makes 319 times less income.
Successfully make time for conventions, symposiums, and reading.
They (successful) may purchase a $30 book, but it has the potential to make millions. They grab every opportunity to train and educate themselves as the most solid and sure investments they can make.
While the unsuccessful focus on the cost of books and seminars without considering the benefits it would give.

Be uncomfortable

All successful people were willing to put themselves in an uncomfortable situation at one point. In comparison, unsuccessful seek comfort from all their decisions.
It’s tempting to become content with your surroundings and habits- most of which are probably not your mission.
However, successful people put themselves in unfamiliar and new situations because getting too comfortable, too relaxed, and too familiar makes a person lose his creativity and hunger to stay out front.

“Reach up” in relationships

Successful talk about having people around them who are smarter, brighter, and more creative. On the other hand, any person spends his/her time with like-minded or those who bring less to the table than they can.
Make a habit of reaching up in all your relationships. Connect with people who are better connected, better educated, and even more successful. They have more to shore than your supposed “equals.”

Be disciplined

Discipline is orderly, prescribed conduct that’ll get you what you want, and it’s a requirement for 10X players.
To maintain and attain success, you must determine which habits are constructive and discipline yourself.

If you find some of the success traits in you or even if you fail in some of the traits- no worries. But keep them with you all the time, keep practicing, and they’ll take you to your goal.